Online Reputation Management Strategy for Rainbows and Smiles
Introduction
Rainbows and Smiles recognises the importance of maintaining a positive online reputation to build trust with stakeholders, promote our mission and attract supporters. This strategy outlines our approach to managing our online presence and reputation.
Objectives
- Build and maintain a positive online reputation: Make sure that our online presence accurately reflects our mission, values, and activities.
- Monitor and respond to online feedback: Respond promptly and professionally to online comments, reviews, and feedback.
- Promote our brand and mission: Utilize online channels to promote our brand, mission, and activities.
- Social media management: Monitor and manage our social media presence across platforms, including Facebook, Twitter, Instagram, and YouTube.
- Online review management: Monitor and respond to online reviews on platforms such as Google Reviews,
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