Online Reputation Management Strategy for Rainbows and Smiles

 Introduction

Rainbows and Smiles recognises the importance of maintaining a positive online reputation to build trust with stakeholders, promote our mission and attract supporters. This strategy outlines our approach to managing our online presence and reputation.

Objectives

  1. Build and maintain a positive online reputation: Make sure that our online presence accurately reflects our mission, values, and activities.
  2. Monitor and respond to online feedback: Respond promptly and professionally to online comments, reviews, and feedback.
  3. Promote our brand and mission: Utilize online channels to promote our brand, mission, and activities.
Key Components.

  1. Social media management: Monitor and manage our social media presence across platforms, including Facebook, Twitter, Instagram, and YouTube.
  2. Online review management: Monitor and respond to online reviews on platforms such as Google Reviews,

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